In relaying a resonant message for an intended audience, it helps to have a framework for concise conveyance. Using military constructs relaying how to build our message, we find structure to engage audiences with clarity. Used for sales, interviews, debate or relevant conversations, here are building blocks rarely discussed.
In internal and external messaging, especially used in creating/ adjusting/ retaining culture, there are a few tools we can use. Trouble often is we are one voice in a babbling multitude, without enough signal to clear the noise threshold. For people to pay attention to the signal, it helps to have it broadcast from multiple places - either concurrently or complementarily. We term these feedback chains - that can be put to great use. -scl
If everything is messaging, limited narrative offers options - both from imaginative possibilities uncovered within the audience, and the sharp defensive counters to misinterpretation. When looking to control ther story told, there is value in deniability. -scl