Changing Culture – Feedback Chains

In internal and external messaging, especially used in creating/ adjusting/ retaining culture, there are a few tools we can use. Trouble often is we are one voice in a babbling multitude, without enough signal to clear the noise threshold. For people to pay attention to the signal, it helps to have it broadcast from multiple places - either concurrently or complementarily. We term these feedback chains - that can be put to great use. -scl

Narrative Void

If everything is messaging, limited narrative offers options - both from imaginative possibilities uncovered within the audience, and the sharp defensive counters to misinterpretation. When looking to control ther story told, there is value in deniability. -scl